G&W Health Industry Group in the Netherlands is a company with a long history and a deep family tradition. It originated in 1875, when Emperor Tongzhi of the Qing Dynasty was still in power. This company is the industry of the famous Schuttelaar family in the Netherlands, which has significant influence in the political, economic, and cultural fields of the Netherlands and Northwestern Europe.
G&W Health Industry Group in the Netherlands is a company with a long history and a deep family tradition. It originated in 1875, when Emperor Tongzhi of the Qing Dynasty was still in power. This company is the industry of the famous Schuttelaar family in the Netherlands, which has significant influence in the political, economic, and cultural fields of the Netherlands and Northwestern Europe.
Nowadays, G&W Health Industry Group has developed into a large enterprise with multiple brands, products, and stores. Its business model is somewhat similar to that of Tongrentang in China, with both its own branded products and stores that sell products from other company brands. Among them, G&W owns 7 private brands, including "Gezond en wel", "G&W", and "it's pure".
G&W's product line is rich and diverse, including various sectors such as OTC, oral health products, cosmetics, natural organic foods, skincare products, essential oils, and toiletries. Among them, there are over 150 organic foods certified by the European Union. Moreover, G&W has over 100 stores in the Netherlands, covering all of the country.
The advantages of G&W lie in its long product line, superior product differentiation, a large number of stores, and a strong research and development team. Many of its products are internationally leading or exclusively developed, such as green coffee body shaping capsules, second-generation water light capsules, natural organic liver protection capsules, and gabardine aminosugars. These products have a generation difference advantage for most products from other European and American brands.
In addition, G&W is actively exploring the Chinese market. In 2018, it established G&W China B.V. in the Netherlands, focusing on developing the Chinese market. In 2019, G&W China signed a cooperation agreement with Shenzhen Tongtuo Technology Co., Ltd., responsible for international logistics, warehousing, supply chain financial services for G&W products, and the operation of Tmall stores. In June 2023, G&W China B.V. signed a cooperation agreement with Guangzhou Pharmaceutical Baidi Biopharmaceutical Co., Ltd. The two sides will conduct in-depth cooperation in joint research and development, product distribution, and other aspects.
